Download this article now for $15.00.
Direct-Mail Techniques and the Prevention of Alcohol-Related Problems among College Students
Dennis McCarty, Michael Poore, Kenneth C. Mills, Sherry Morrison
SUMMARY. A university-based program to prevent alcohol-related problems tested a direct-mail campaign designed to increase program participation, increase knowledge and reduce drinking and driving. Survey data indicated that 93 % read the letter and that knowledge was increased but that behavior was not changed.
